{"product_id":"the-first-72-hours","title":"THE FIRST 72 HOURS","description":"\u003cp dir=\"ltr\"\u003eThe problem is almost never that people don't have\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ewater.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt's that nobody tells you\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ewhat\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eto\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003edo\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efirst.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhen the tap stops, there's a short window — usually a few minutes, sometimes an hour — when you can still fill things. Most people don't know that window exists until it's\u003cspan\u003e \u003c\/span\u003eclosed. After Hurricane Helene, Asheville went about nineteen days without running water. Some households went longer. The thing people said afterward, over and over, was some version of\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003esame\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003esentence:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eI\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ewish\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eI'd\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efilled\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003emore.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis guide\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eis\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethat\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003esentence,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eturned\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003einto\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ea\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003echecklist,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ebefore\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eyou\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eneed\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eWhat's\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003einside\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e1. The ten minutes before it stops.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe tub, the pots, the washing machine, the water heater. What to fill, in what order, while there's still pressure.\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eIf\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eyou\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eonly\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eread\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eone\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003epage,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eread\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethis\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e2. How much you actually need.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA gallon per person per day is the number everyone quotes. It's also wrong for most households, because it doesn't count the toilet. The real math, for a real family,\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ewith\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ereal\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003enumbers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e3. Which water is which.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDrinking, washing, flushing. Three different standards, three different sources, and a simple labeling system so nobody in the house mixes them up at\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003e2am.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e4. Filter, boil, or neither.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA filter handles some things. Boiling handles others. Some contamination neither one touches. A plain decision tree so you know which\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003etool\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eyou're\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eholding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e5. Toilets without running water.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe part nobody prepares for and everybody\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efaces\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eby\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eday\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003etwo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e6. The one-page checklist.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePrint it. Put it in the kitchen drawer. That's\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ewhere\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eit's\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003euseful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eWho\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethis\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eis\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou have a house, a family, and a normal amount of time. You're not building a bunker. You just don't want to be figuring this out for the first time while the\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ekids\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eare\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003easking\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003equestions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eWho\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eit's\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003enot\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you want doomsday scenarios or a shopping list of gear you'll never use, this isn't that. There's no fear in here. It's a sequence, written plainly, about ten\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eminutes\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eto\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eread.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eIt's\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003efree\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNo catch, no upsell, no drip campaign trying to sell you a bunker. It arrives by email within minutes of your order — so you have the plan long\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ebefore\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ebox\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003edoes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou can keep it whether or\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003enot\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003eyou\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ekeep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003ethe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_wordAnimating_yu34g_11\"\u003estraw.\u003c\/span\u003e\u003c\/p\u003e","brand":"Stronghold Outfitters","offers":[{"title":"Default Title","offer_id":48296581300445,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/2373\/0653\/files\/strongholdoutfittersfromText_Photo_11.png?v=1785686829","url":"https:\/\/strongholdoutfitters.com\/products\/the-first-72-hours","provider":"Stronghold Outfitters","version":"1.0","type":"link"}